Finally caught the new Weight Watchers ad campaign spots featuring Jennifer Hudson. A few thoughts: first of all, J-Hud looks frickin’ fantastic.
So fantastic, in fact, that it’s almost impossible to believe her new figure is not somehow enhanced by surgical intervention, Photoshop, and/or extreme shapewear. Not to say she isn’t doing W.W., or losing weight with diet and exercise, it’s just that…losing that much weight, such a dramatic change to her figure just eight months after giving birth…it’s positively Gisele-ian! No accusations, just observations.
We have to give props to Weight Watchers for appearing to be light-years ahead of their competitors in terms of image. All those commercials and print ad featuring actresses posing in bathing suits seem so 1980s. Like, “We’re cool Marie/Valerie/Sara, you can go back to step aerobics now.” Miz Hudson looks very contemporary and sleek, and we liked seeing her in clothes rather than out of them. But what really makes her rock is not her size, but her shape. MOST EXCELLENT FASHION STYLING. Tight, fitted jeans, a jacket that nips in at the waist, cool boots, a pop of color. There’s not a curvy figure va-va-vooming down the block that wouldn’t look damn sleek and sexy working those shapes.
(photo credit: wireimage)